Ricardo Frederick

Art Director / Graphic Designer / Production Artist

2167 2nd Ave #8A New York, NY 10029

#917.576.3674          ricofdk@gmail.com          www.ricofdk.com

Art Director

J. Walter Thompson (JWT), New York, NY      July 2008–August 2015   
• clients include: Estée Lauder Companies (Aramis, Tommy Hilfiger, Aerin Lauder, Tory Burch, Donna Karan, Coach, and more)

  • performing concept development and design of communications programs that include advertising, collateral (story boards, brochures, book covers, mall banners, interior wall art, flyers, direct mails, sales sheets), identity (logos and letterheads) and packaging
  • collaborating with creative directors and brand managers to craft then produce video shorts
  • in addition to gift endings for international marketing, digital platforms and in-store promotions
  • overseeing edits on t.v. commercials in multiple languages (copy, images, and special effects)
  • revising old dies for new design appearance
  • selecting typography, color, illustrations, photography and other imaging
  • assisting in selection of art, stock photography, voice over talent and artist procedures
  • developing event-specific logos and sales promotional piec es  

Production Designer

Laird and Partners, New York, NY       March 2005–June 2008
• clients include: GAP, Nautica, Juicy Couture, Vera Wang, Bottega Veneta, DKNY and Schweppes

  • supervising production team work flow and finalizing files
  • generating ad layouts and paste-up
  • dispatching of ads into system for production
  • coordinating typesetting, photography, artwork and printing
  • preparing release files to printers and various international trade publications
  •  running proofs (checking print films for matching colors)
  • producing printouts, comps and mock-ups for presentations
  • Senior Production Artist

Marc Ecko Enterprises (Ecko Unlimited), New York, NY     November 2002–March 2005

  • supervising production team work flow and finalizing files
  • generating ad layouts and paste-up
  • dispatching of ads into system for production
  • coordinating typesetting, photography, artwork and printing
  • preparing release files to printers and various international trade publications
  • running proofs (checking print films for matching colors)
  • producing printouts, comps and mock-ups for presentations
  • communicating with clients and co-workers in the sales departments
  • coordinating with printers and various vendors
  • maintaining hard disk storage and tape back-ups
  • ability to successfully meet deadlines

Production Artist

Ziccardi Partners Frierson Mee, New York, NY     January 2002–August 2002
• clients include: Bravo TV Network, Radio City, Charles Schwab, Ellen Tracy, 
Mandy, Millennium Hotel, Mumm, Fortunoff, Midori, Lillet and Loews Hotel

Designer/Production Artist

Masius (Clarion Marketing, INC.), Greenwich, CT       December 1999–October 2001
• division of D’Arcy Masius Benton & Bowles
• clients include: IBM, Fleet Bank, CapitalOne, Advantest, Commonfund, Hubbell, Symbol, USCO

Freelance Design:

Graphic Designer
Rolling Stone Magazine  (Marketing Group)     
November 2015-present
• Graphic Designer of Marketing materials, special event promotions, e-vites and custom collateral

Resident Art Director/Designer
Poets House, New York, NY     
 September 2014–present
• Promotional items (Print ads, outdoor banners and web banners)

Art Director/Designer
SEVENTEN28.com     
 December 2013
• Full layout design for website and mobile devises – (webpages, Logos and banners)

Resident Art Director/Designer
Urban Word NYC      
August 2012–present
• Promotional items – print materials, annual reports, national literary awards program packaging,  web banners

Art Director/Designer
Penmanship Books     
 December 2009–present
• Book Cover designs

Computer:
• Adobe Creative Suite–InDesign / Illustrator / Photoshop / Acrobat (PDF)

  • experienced with desktop publishing systems, including graphic design,
  • page layout, web banners and photo-image setting techniques
  • Microsoft Word, FontAgent, Font Book and Suitcase
  • scanning

Typography:

  • skilled in type specification
  •  created computer typefaces

Education:

Connecticut Institute of Art, Greenwich, CT.     September 1994–September 1996
 Major in Commercial and Fine Arts

Achievements: Award Winning Spoken Word Artist / published poet and author / Poets House emerging poet fellowship 2016
Interest:
Book cover design / movie poster design / pen and ink illustration / voice over work / writing / soccer / disc jocking