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SENIOR DESIGNER/
ART DIRECTOR/
WRITER

Award winning visual content designer with recent graduate degree from Pratt Institute. Industry experience ranges from major imprints to global fashion brands as well as advertising agencies. Ten years successfully delivering dynamic projects which activate emotion and intellect to transform creativity into unbound commercial and cultural campaigns.


EDUCATION

Pratt Institute, Brooklyn, NY
M.F.A. in Writing – May 2018
Thesis Topic: Design of Poetic Activism

Connecticut Institute of Art, Greenwich, CT
Major in Commercial and Fine Arts
Graduate Diploma
Sept 1994 – May 1996


SKILLS

• Design Communications
• Advertisement Layout
• Logo/Identity Development
• Print Production
• Illustration
• Photo Retouching
• Copy Writing/Poetry
• Web/Mobile Design
• Book Design/Page Layout
• Supervising Work Flow
• Project Management
• Verbal Presentation


COMPUTER

• Adobe Creative Suite
  InDesign / Illustrator / Photoshop / Ae
• Acrobat (PDF)
• MS Word
• PowerPoint
• Webflow
• Sketch
• Type/Font Setting


EXPERIENCE

Rolling Stone Magazine  New York, NY     Nov 2015 – Nov 2017
Senior Graphic Designer (freelance)

CLIO Silver Winner 2016 – Dos Equis, Most Interesting Man, Final Interview (Adios Amigo)

Created promotional ad materials for the marketing department
• designed cover ad and editorial layout for LEVI’S Iconic Denim
• designed editorial layout Faux cover and for Dos Equis
• developed editorial ads – Gillette, M&Ms, RAM Trucks, Transitions Lenses and Various Festivals
• created materials for the Super Bowl events, PowerPoint presentations and web banners

 

Urban Word NYC New York, NY     Aug 2012 – Jul 2018
Resident Art Director/Designer (freelance)

Designed all brand and event promotional materials
• created logos, book covers, booklets, flyers and web materials for Youth Poet Laureate
• designed promo materials for the Annual NYC Youth Poetry Slam at the Apollo Theater
ARTITUTE Workshop: Educated teens with Graphic Design tools to create posters based on social activism.

 

J. Walter Thompson (JWT), New York, NY     Jul 2008 – Aug 2015
Art Director

Clients include: Estée Lauder Companies (Aramis, Tommy Hilfiger, Aerin Lauder, Tory Burch, Donna Karan, Coach, and more) 

Managed a team of branding and mechanical artist, collaborated with Creative Directors, Brand Managers and Video Producers to create video shorts, gift endings for international marketing, digital platforms and in-store promotions.

• developed and design print advertisement including brand collateral
• story boards, brochures, book covers, mall banners, interior art, flyers, direct mails, sales sheets
• brand identity (logos and letterheads) and packaging
• photo retouching and color correcting
• oversaw edits on t.v. commercials in multiple languages (copy, images, and visual effects)
• revised old dies for new design appearance
• selected typography, color, illustrations, photography and other imaging
• assisted in the selection of art, stock photography, and voice over talent
• developed event-specific logos and sales promotional pieces

 

Laird and Partners, New York, NY     Mar 2005 – Jun 2008
Production Designer

Clients include: GAP, Nautica, Juicy Couture, Vera Wang, Bottega Veneta, DKNY and Schweppes

Collaborated with Art Directors and Copy Writers in creating ad mechanicals for magazines, billboards, production proofs, comps and mock-ups for new business presentations.

• supervised production team work flow and finalizing files
• generated ad layouts and paste-up
• photo retouching and color correcting
• dispatched ads into system for production
• coordinated the typesetting, photography, artwork and printing
• prepared files for release to printers and various international trade publications

 

Marc Eckó Enterprises (Eckó Unlimited), New York, NY     Nov 2002 – Mar 2005
Senior Production Artist

Print Production Manager of all promotional materials, supervised a production team, demonstrated a keen ability to successfully meet tight deadlines, manage work flow to finalize files in accordance with numerous high-profile magazines and various international vendors.

• dispatched ads into data systems for production
• coordinated the typesetting, photography, graffiti art, and illustration
• prepared files for release to printers and various international trade publications
• ran proofs (checking print films for matching colors)
• produced printouts, comps and mock-ups for presentations
• communicated with clients and numerous sales departments

 

Ziccardi Partners Frierson Mee, New York, NY     Jan 2002 – Aug 2002
Production Artist

Clients include: Bravo TV Network, Radio City, Charles Schwab, Ellen Tracy, Mandy, Millennium Hotel, Mumm, Fortunoff, Midori, Lillet and Loews Hotel

Collaborated with designers, managed work flow, finalized ad files for various regional
and international magazines.

• created ads mechanicals for print production


• CLIO Award – Silver Winner
• Fulbright Program Semi-Finalist
• Nationally Ranked Spoken Word Artist
• Academy of American Poets Contest
  – Honorable Mention
• Best of the Net Anthology Nominee
   (poetry) 2017
• Los Angeles Review of Books
   (poetry) 2018

ACCOLADES