Creative Design CLIO Silver Winner 2016 – Dos Equis, Most Interesting Man, Final Interview (Adios Amigo)
Creating promotional ad materials for the marketing department Faux cover and editorial ad layout for Dos Equis Cover design and ad layout for LEVI’S Iconic Denim Editorial ad layout for Gillette
J. Walter Thompson (JWT) Art Director
Clients include: Estée Lauder Companies (Aramis, Tommy Hilfiger, Aerin Lauder, Tory Burch, Donna Karan, Coach, and more)
Managing a team of branding and mechanical artist, collaborating with Creative Directors, Brand Managers and Video Producers to create video shorts, gift endings for international marketing, digital platforms and in-store promotions.
Developing and design print advertisement and brand collateral, story boards, brochures, book covers, mall banners, interior art, flyers, direct mails, sales sheets • brand identity (logos and letterheads) and packaging • photo retouching and color correcting
FEAST On Our FAMINE: MFA Thesis 2018
FEAST On Our FAMINE PRATT Institute – MFA in Writing (Thesis on Design)
RESEARCH This artwork imagines a historically imperial FEAST on the FAMINE of Africanism, the blk ingenuity of survival. It uses a cross-section of Harlem Renaissance (Langston Hughes quotes) + Trinidadian-West Indian dialect with modern day texting linguistics to highlight the author’s intersectionality within current times as a form of self-preservation. I designed this place setting to further ask the questions: Who has a seat at the table? Why do generations of blk folk know how to set this table but may never have a seat at it? How many people suffer at this Feast On Our Famine? What are the economic, social + emotional cost of blk death for all in America?
PROJECT Poetry is transformed into a dinner setting designed around the beautification + elitism of colonial capitalism + the effect it has had + continues to have on African-Americans through the view point of a West Indian American, living in the U.S. for over twenty years.
The concept started with a three-poster document, designed in Illustrator using Photoshop + finalized in InDesign in the spring of 2017. Then a critique discussion was had with M.F.A.cohorts + professors as to the implications + implementation of the design as an installation. Converting the poster into an actual life-size place setting was the outcome. It was my goal to create an art-installation, to inter-activate the production of ceramic plates by producing decals which were applied to the plates + fired to complete the final dishware. Audio + poetry added by light activated sound modules. Also, produced were fabric napkins made to look-like hundred-dollar bills.
OVERVIEW Problem-solving as an access point to mobilizing myself, various people, movements, + creative situations are the catalysts for my inventions.I treat writing + the table “Feast On Our Famine,” which in itself is a poem, as a picture frame wherein people can digest a penned narrative developed to help picture emotionally charged artwork. I do not demand that someone fix my problems, but rather help me plot positive predictions for a better outlook; e.g., if I plan to manufacture these poems decorated on ceramic plates, projected on walls, printed on fabrics, etched in wood, letterpress on patch paper. I ask the questions: “Could you chat with me briefly about how ‘you’ would approach this project with your particular skills as a guide?”
“Teach me how you would un-complicate this joy I’m messin’ with?”
Laird and Partners
Clients include: GAP, Nautica, Juicy Couture, Vera Wang, Bottega Veneta, DKNY and Schweppes
Collaborating with Art Directors and Copy Writers in creating ad mechanicals for magazines, billboards, production proofs, comps and mock-ups for new business presentations.
Marc Eckó Enterprises
Senior Production Artist
Print Production Manager of all promotional materials, supervising a production team with a keen ability to successfully meet tight deadlines, manage work flow to finalize files in accordance with numerous high-profile magazines and various international vendors.
Dispatching of ads into data systems for production • coordinating typesetting, photography, graffiti art, and illustration • preparing release files to printers and various international trade publications
Eckó Unlimited Big Apple
Served as Art Director on this particular design which was converted into a oversized Apple installation located at Madison Square Garden.
Urban Word NYC
Resident Art Director/Designer (freelance)
Design of all brand event promotional materials • Youth Poet Laureate – logo design, book cover design, booklets, posters, print banners, flyers and web materials • Annual NYC Youth Poetry Slam at the Apollo Theater
Compass Song App Design
Compass Song A public art project by Mendi+Keith Obadike
Design of app icons and mobile layout.
Created by Mendi + Keith Obadike and inspired by Time Square’s rich history as a crossroads, Compass Song is an app-based public sound artwork, a lyrical piece about finding your way at the “crossroads of the world.” The word ‘compass’ can refer to a navigational tool, a circular path, or the tonal range of a musical instrument.
As a Graduate Assistant, I had the opportunity to design promotional materials for the BFA and MFA writing departments of Pratt Institute. Posters, Banners, Web Banners, and campus wide Monitors.
Collaborating with local and International artist as well as national organizations to create various book covers, album art, logos, ads, posters, web banners, and other campaign materials for promotional marketing and sales ventures.